Advertising Solutions
Rx
The prescription for success in healthcare communication.....
Market Research
The traditional trade, while fragmented, is highly valuable when aggregated. There lies a wealth of consumer insight with this segment, gathered through hands-on contact with the consumer.
We gather these insights, and help you with actionable information to enable your brand perform even better.
Case study
An ayurvedic revitaliser was test-marketed through our screens. After a month of trial, we gathered trade insights that the consumers were not willing to trial the bottle-packing as the price-point was perceived to be high. Higher perceived price-point did not induce a trial as expected by the client.
Based on this feedback, the client changed the packing to a blister-strip and relaunched the product.
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